Search engine optimization (SEO) is the way of the future right now. It works surprisingly well as a form of online advertising in the current market, but it will only grow as more people gather online to search for goods and services. The biggest factor that influences how your website ranks in Google is SEO. If you can’t find it on Google, it costs your business money. By not being on Google’s first page, you are essentially giving money to your competitors and no company can afford it.